Georgia’s Own was already a proud supporter of UGA Athletics. So when they found out Tight End Oscar Delp has already been a credit union member since 2017, they knew they had to team up. Leading art direction and design on this social-native project, production included a hype video that captured the Georgia spirit that connected with both Georgia’s Own members and UGA enthusiasts, a limited edition sports card and paid social ads that displayed across Meta platforms.
Video: Art Riley Co.
Copy: Devon Suter