SheMoves
SheMoves is a fundraising campaign, aimed at middle school age girls, that promotes body positivity with an emphasis on health through mentorship and education. The campaign raises funds to build a team of educators who will travel to at-risk middle schools for mentoring seminars. The colors reference a feminine, refined palette that attracts both mentors and mentees. Graphics remind donors of middle school with doodles, washi tape, and pasted images.
Photography by Sam Delos Reyes
