North Face Adventure Club

North Face challenged designers to make the "great outdoors" more inclusive. By putting a focus on creating a community around exploration, North Face fosters an environment of safety, education and re-connection. We placed posters, collectable badges, and a digital experience in urban environments to bring nature to concrete jungles, allowing adults to reconnect with their inner camp scout. The design references classic 1940’s camp duotoned imagery, blended with 90’s memphis-style graphics from the target’s childhood.

Art Direction: Sabatani Shetu Copywriting: Mason Lessley