Mission MightyMe advocates introducing nuts early and often to infants’ diets to reduce the risk of developing allergies later. Their website needed to educate parents and gently nudge them towards Mission MightyMe’s peanut puffs and snacks developed especially for infants.
My design needed to be informative, healthy and playful. Creating the brand’s web identity with carefully laid out graphics, product shots and lifestyle photography helped ease visitors into the compelling research.